Karel De Ridder
In FMCG (Fast-Moving Consumer Goods) / CPG (Consumer Packaged Goods) and more recently extending to other industries, such as Tech Consumer Goods / Tech & Durables, many retailers use Category Management as a key business strategy around their Sales and Marketing.
This digital badge is awarded for the successful completion of The Category Management 8-Step Process Series, to understand some of the basic concepts of Category Management.
Skills / Knowledge
- Category Management
- Category Management Process
- Category Management Roles
- Category Management Assessment
- Category Management Scorecard
- Category Management Strategies and Tactics
- Category Management Implementation
Issued on
May 31, 2023
Expires on
Does not expire